Online Assignment #10: A Tale of Two Routes
Instructions: In class, we discussed one of the major theories of persuasion, the Elaboration Likelihood Model (ELM). For this activity, you will apply your knowledge of the two routes of processing proposed by the ELM (i.e., the central and peripheral routes) in analyzing a sales pitch on the popular show Shark Tank encourage each of these routes. Refer to class notes from Unit 12 (Persuasion and Public Communication) as well as your readings from Unit 12 to help you complete this activity.
Choose any sales pitch from Shark Tank during which entrepreneurs ask the Sharks to invest in their product. You may choose any sales pitch that is available to you on Youtube. Please attach a link to the sales pitch you used for analysis. Then, respond to the following questions:
This activity aligns with Course Learning Outcome 3.
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