BCO125 BUSINESS LAW Task brief & rubrics
TASK: CASE STUDY 2
· You have to write a document with the answers and submit it via Moodle.
· Turnitin will detect any plagiarism, including the use of other students’ works.
· The document should be between 1.000 and 2.000 words.
· Your answers should be explained/justified, based on ethics/legal analysis.
· The answers should consider, among others, the following questions:
· Who are the parties involved and what facts are relevant to each party?
David Gassner is General Manager for the Sky Inn in Miami. Helena Barneda is Restaurant and Food Services Manager for the Inn. She reports to David. Two years ago, Helena noticed a decline in room service business, the highest margin portion of her operation. This decline coincided with an increase in the national sales of pizza delivery and carryout firms as well as an increase in the number of empty pizza boxes from these firms being left in guest rooms in the Inn. Her immediate response was to install a pizza oven in the kitchen and offer room service pizza to guests. The effort met with modest success, though it was well below her expectations. Questionnaires completed by departing guests revealed a problem of product quality.
Focusing on this problem, Helena improved the Inn’s pizza until blind taste tests judged it at least equal in quality to the products of the two major pizza delivery competitors in Miami. Sales did not improve, convincing Helena that the problem was a perceived mismatch between the hotel’s image and guests’ expectations of pizza makers. Guests simply did not seem to believe that the traditional steak and seafood restaurant at the Inn could make a high-quality, authentic pizza. Based on this conclusion, Helena presented the following proposal to David:
“Sales of room service pizza are stagnant due to guests’ misperception that our product is lower in quality than that of competitors. This misperception is based on the belief that until we disassociate our pizza from the Sky Inn name. Therefore, to capture more room service pizza business, we should create a “Pizza Toscana” image for our guest room delivery service by:
• Preparing “Pizza Toscana” brochures for each guest room, complete with a phone number with a prefix different from that of Sky Inn. The number will reach a special phone in room service, which will be answered by the phrase “Pizza Toscana, authentic Italian pizza from old, family recipes”.
• Issuing “Pizza Toscana” hats and jackets to room service personnel for use in pizza delivery. Room service waiters and waitresses will wear these garments to deliver pizza. They will change to their regular uniforms for other deliveries.”
|Identification of main Issues/Problems
|Identifies and demonstrates a sophisticated understanding of the main issues / problems in the case study||Identifies and demonstrates an accomplished understanding of most of the issues/problems.||Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study||Does not identify or demonstrate an acceptable understanding of the issues/problems in the case study|
|Analysis and Evaluation of Issues/Problems
|Presents an insightful and thorough analysis of all identified issues/problems||Presents a thorough analysis of most of the issues identified.||Presents a superficial analysis of some of the identified issues.||Presents an incomplete analysis of the identified issues.|
|Development of Ideas
|Supports diagnosis and opinions with strong arguments and well-documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective.||Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented||Little action suggested and/or inappropriate solutions proposed to the issues in the case study.||No action suggested and/or inappropriate solutions proposed to the issues in the case study|
|Link to Legal Theories and Additional Research
|Makes appropriate and powerful connections between identified issues/problems and strategic concepts studied in the course readings and lectures; supplements case study with relevant and thoughtful research and documents all sources of information||Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited research.||Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation.||Makes no connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation.|