Case study on elements of communication

Robert F Kennedy


Chief Art Acevedo

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  1. Listen to at least 2 speeches.  Pick one speech to respond to the questions below.
  1. What is your reaction?  Happy, sad, moved, inspired, troubled, etc.  Why?
  1. Examine the speech in the context of the eight elements of communication from Chapter 4 Effective Business Writing – source, receiver, message, channel, feedback, context, and interference.  What elements are present or not present and what is the impact if any on the speech?
  1. Examine the speech in the context of Aristotle’s Rhetorical Elements – Cognate Strategies – Logos (Clarity [clear understanding], conciseness [key points], and arrangement [order, hierarchy, placement]; Ethos (credibility [character, trust], expectations [norms and anticipated outcomes]; and reference [sources and frames of reference]; and Pathos (tone [expression], emphasis [relevance], and engagement [relationship].
  1. Compare and contrast the different speeches relative the eight elements of communication and Rhetorical Elements and Cognate Strategies.  Given the era, time and environment of the speech did it match the moment?  Prepare a brief information speech to deliver in the report out. Outline the report out relative to the eight elements of communication and or rhetorical elements and cognate strategies.

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