Competitive super markets in region

College of Information technology

Department of Information Systems

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Competitive super markets in region
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ITIS361: Decision Support System

Assignment one

Due date Saturday 12th Nov 2022




AZOON Mart is one of the competitive super markets in the region. The company has a high market share and strong competitive position. They are adopting IT for taking decision and predicting the future. The company focuses mostly on the grocery and electronics productions.

The following are some of the historical data of the company:

Demand of years before 2011
Years Electronics Grocery
2005 260 1000
2006 230 1230
2007 210 1020
2008 240 1300
2009 199 1099
2010 230 1400
Demand of years after 2010 (Trend) T1= 20
Years Electronics Grocery
2011 200 1000
2012 230 1230
2013 300 1020
2014 320 1300
2015 350 1240
2016 365 1400
2017 370 1540
2018 385 1230
2019 230 1700
2020 120 1650
2021 100 1680
2022 240 1700














Cost of advertisement
Type of media Adv cost/unit
TV $3.50
Road Show $5.30
Web Banner $1.45
Social media $1.00
print adv $6.70
WOM $0.97




Relationship between demand and advertisement media
TV 3000 500
Road Show 2010 340
Web Banner 1340 250
Social media 4000 600
print adv 1500 290
WOM 3200 510







1.1: Use the above information and answer the following questions:

1- What is the demand of Electronic and Grocery for the year 2023.

2- How much it will cost the company for the advertisement of the demand on year 2023 (Elections and Grocery)

1.2: The previous years historical data revealed that there is a linear relationship between quarters, advertisement media and demand(regardless of the electronic or grocery) for the years from 1998 to 2019 as shown in the below table:


Year Quarter Advertisement Media Demand
1998 Q1 TV 6000
1999 Q2 TV 6500
2000 Q3 ROAD SHOW 4500
2001 Q4 TV 7300
2002 Q5 SM 8000
2003 Q6 WOM 7600
2004 Q7 WOM 7600
2005 Q8 SM 9400
2006 Q9 TV 5600
2007 Q10 TV 6100
2008 Q11 ROAD SHOW 4100
2009 Q12 PRINT 3400
2010 Q14 WEB BANNER 2300
2011 Q15 WEB BANNER 3100
2012 Q16 PRINT 2700
2013 Q17 TV 6400
2014 Q19 ROAD SHOW 5000
2015 Q20 SM 9300
2016 Q21 WOM 8700
2017 Q22 SM 8900
2018 Q24 PRINT 2800
2019 Q25 TV 7200



If the company will use the following advertisement media in the year 2020, 2021, 2022, and 2023, how much demand they will get? And how much it will cost them to get such demand?

  Q1 Q2 Q3 Q4



























The Funny-Stay Home (FSH) is an Instagram business. It has been lunched just on February 2020 as a result of the COVID 19 crisis. Mona, the owner of the business needs your help and consultation to take a decision either to continue on her business or withdraw. The following are some information have been collected based on the previous two months’ activities:


UNO 11 4 MANAMA 10


Fixed cost 100











The monthly fixed cost includes the electricity, internet and the store rents are estimated to be BD 100.

Use the above information to:

1- Calculate the monthly profit of the company?

2- Based on their revenue, on which product the company should focus

3- Based on their revenue, on which area demand the company should focus

4- How much demand for all product they should get in order to reach a profit of BD1300 with the following restriction on production




Game Max production
UNO 20



5- The company decided to sell the product to the three destinations, how much they should sell to get a revenue of BD2000. Note that the company can’t sell more then 50 units in each destination

6- How much they can sell from each product in each destination to achieve a profit of BD2000. The revenue generated from Hamad Town should not exceed BD1000.

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