Developing a Strategic Analysis Essay
|Topic||Developing a Strategic Analysis Essay|
For this project, you will choose a not-for-profit organization of your choice—it must be a 501(c) (3) organization—and develop a strategic analysis. You will report on key areas of the organization and evaluate each for its effectiveness in ensuring the long-term sustainability of the organization. Use the following question to guide your strategic analysis.
All elements must be addressed. Rubric for this assignment is posted as well as milestones one, two and three so assistance on the essay.
Ronald McDonald Houses in Georgia
Donor attrition is a major concern for not for profit organizations. According to Holloway (2013), retaining donors does not only enhance organizational effectiveness, but also decreases funding challenges affecting many non-profit organizations. In particular, there is a direct association between organizational transparency and contributions in the non-profit industry. Wenjun and Monit (2014) also indicate that not for profit organizations should consider having effective communication strategies in order to keep donors informed of their actions and how an organization utilizes their contributions. Lack of effective communication could result in negative donor perceptions about an organization, leading to high attrition rates. On the contrary, effective communication strategies can improve relationships between non-profit organizations and donors, leading to high donor retention rates and increased contributions. In light of this, this paper analyses leadership and communication strategies employed by Ronald McDonald Houses in Macon Georgia.
The Ronald McDonald Houses in Macon Georgia is headed by a board of directors that comprises of a chairperson, a secretary, a treasury, and members. In 2019, the organization’s board of directors consisted of a total of 13 members (RMHC, 2020b). Different non-profit organizations use different board structures. At the Ronald McDonald Houses in Macon, Georgia is a governing board. The board derives its authority from the owners as well as legal act of formation to direct and control the organization’s activities. Just as it is for other Ronald McDonald Houses charters, the board of directors approves budget, hires and evaluates executive staff, develops the organization’s strategic plan, carries out the Chapter’s policy wok, and makes and amends bylaws (RMHC, 2020a). Thus, the governing board at Ronald McDonald Houses in Macon, Georgia sets organizational policies and works directly with the executive director in managing the organization.
Human Resource Management Strategies
Currently, the Ronald McDonald Houses in Macon, Georgia board of directors provides leadership through a dedicated team of 9 employees comprising of a chief executive officer, 5 program officers, and 3 development staffs. The program officers comprise of a director of programs, a facilities manager, program administrative assistant, a resident manager, and an evening family services assistant. The development staff include a director of development, a development manager, and a development administrative assistant (RMHC, 2020b). All Ronald McDonald Houses Charters have Board Development Committees that help in figuring out the skill that a board requires, recruiting new members, and ensuring that an organization stays on course with its orientation and knowledge development.
For staff utilization, Ronald McDonald Houses employ staff with skills required to support board of directors in their activities plus deliberations. All employees are required to provide accurate, timely, as well as focused information. They also inform the board of directors about new developments; collect and analyze information for effective recommendations; report budget information; take part in board recruitment; and support board committees. With regards to employee retaining and succession planning, all Ronald McDonald Houses Charters including the one in Macon, Georgia have clear requirements for employee retention and evaluation. For organization succession, all Chapters have formal mentoring programs for new board of director members for rapid orientation as well as on-boarding (RMHC, 2020a).
Strengths and Weaknesses of Current Leadership Strategies
Having a formal mentoring program will help in reducing staff turnover which does not only lower employee morale, but also increases workload on remaining workers and affects productivity. On the flip side, the leadership strategy employed at Ronald McDonald Houses in Macon, Georgia can stifle employee creativity and innovation. The best thing to do is to allow workers to contribute ideas about how the organization can improve its collections rather than reporting budgeting information.
Organizational transparency is closely linked with mutual understanding between an organization and its partners. Hence, not for profit organizations must implement communication strategies that enhance organizational transparency. Organizations are only considered trustworthy if they are transparent. Donors can only trust organizations that are effectively utilizing their contributions (Albu & Wehmeier, 2014). In this regard, different non-profit organizations are utilizing different communication and branding techniques to meet their mission.
Communication strategies at Ronald McDonald Houses in Macon, Georgia
The Ronald McDonald Houses in Macon, Georgia uses both verbal and non verbal strategies of communication to promote its values both internally and externally. The common media of communication that the organization uses for verbal communication include face to face communication, social media platforms such as Facebook. With regards to non verbal strategies, the organization utilizes memos and newspapers for internal and external communication, respectively. Leonardi, Huysman and Steinfield (2013) indicate that leaders of not for profit organizations use of social media platforms has tremendously transformed how organizations communicate with their staff as well as what communication approaches are effective to reach workers.
Public Relations and Branding Strategies at Ronald McDonald Houses in Macon, Georgia
Ronald McDonald Houses use social storytelling to boost donations for the chapter in Macon, Georgia and other locations. In 2010, the Ronald McDonald Houses Charities launched a campaign dabbed “Day of Change” to drive to donate a portion of their balance whenever shopping at McDonald restaurants. By using social media platforms to spread the campaign, Ronald McDonald Houses Charities managed to generate more than 180,000 interactions on its Facebook page as well as chapter pages. This increased the organizations online donations by 130 percent between August 2010 and August 2009 (Hibbard, 2011).
The organization should consider intercultural communication to increase donor collection. Dang (2016) indicates that leaders with intercultural teams must be cognizant of each employee’s workload and workflow as well as cultural differences because organizational diversity affects the way intercultural groups communicate.
Effective leadership and communication strategies are essential in minimizing donor attrition and increasing funding for non-profit organizations. The Ronald McDonald Houses in Macon, Georgia can attribute its success to its board of directors that focuses on identifying the skill needed for effective management, recruiting new members, and ensuring that the organization stays on course with its orientation and knowledge development. The organization can also attribute its success to its organizational communication strategies, including use of verbal and non-verbal media of communication, and its storytelling campaign.
Albu, O. B., & Wehmeier, S. (2014). Organizational transparency and sense-making: The case
Of northern rock. Journal of Public Relations Research, 26(2), 117-133.
Dang, L. (2016). Intercultural communication: Differences between Western and Asian perspective [Thesis], Centria University of Applied Sciences
Hibbard, C. (2011). Social storytelling boosts donations for Ronald McDonald House Charities. Retrieved from https://www.socialmediaexaminer.com/social-storytelling-boosts- donations-for-ronald-mcdonald-house-charities/
Holloway, B. (2013). Using the phone to reduce donor attrition and drive loyalty.
International Journal of Nonprofit & Voluntary Sector Marketing, 18(1), 31-35.
Leonardi, P. M.,Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition,
History, and prospects for the study of social technologies in organizations. Journal of
Computer-Mediated Communication, 19(1), 1-19.
Ronald McDonald House Charities. (2020a). Ronald McDonald House Charities: Governance guide. Retrieved from https://www.rmhdurhamwake.org/wp- content/uploads/2016/10/RMHC_Governance_Guide_English.pdf
Ronald McDonald House Charities Central Georgia. (2020b). 2019 board of directors. Retrieved from https://rmhccga.org/board.php
Wenjun, Z. & Monit, C. (2014). Multiple relationship-management roles among communicators in not-for-profit organizations. Human Service Organizations: Management, Leadership & Governance, 38(5), 423-434
OL 665 Final Project Guidelines and Rubric
Not-for-profit organizations represent a significant hiring pool for new graduates in the United States. Not-for-profit organizations are identified by the absence of a monetary profit goal. Typically, the not-for-profit organization’s existence is based on a desire to provide a public benefit. Not-for-profit organizations exist across industries and are present in education, healthcare, development, and environmental agencies. Examples of not-for-profit organizations include Doctors without Borders, the American Red Cross, Teach for America, and the World Food Program.
Not-for-profit organizations require leaders who can manage them as businesses while understanding the needs of the communities they serve. For this project, you will conduct a strategic analysis of a not-for-profit organization of your choice; in so doing, you will develop the critical skills necessary for leadership and management careers within the not-for-profit business sector. To conduct your analysis, you will identify key financial considerations, explore unique public relations considerations, and consider issues of sustainability within organizations with a not-for-profit designation. This project will increase your versatility as a leader and improve your appeal as a potential employee within the not-for-profit business sector. The final product represents an authentic demonstration of competency because it asks you to critically evaluate factors that contribute to the overall success of a not-for-profit organization.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure the quality of your final submission. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine. Remember that you final submission will include a conclusion that summarizes the milestone work in a closing section.
In this assignment, you will demonstrate your mastery of the following course outcomes:
II. Evaluate management strategies and organizational structures of not-for-profit organizations for their effectiveness in managing boards, volunteers, and staff
JJ. Analyze communication strategies used by not-for-profit organizations for how they advance shared values, attitudes, and goals with all stakeholders
KK. Analyze resource and budgetary considerations within not-for-profit organizations for determining potential challenges to financial operations
LL. Analyze ethical considerations within not-for-profit entities for their impact on public image
MM. Evaluate how operational strengths and weaknesses of not-for-profit organizations impact their long-term sustainability
For this project, you will choose a not-for-profit organization of your choice—it must be a 501(c)(3) organization—and develop a strategic analysis. You will report on key areas of the organization and evaluate each for its effectiveness in ensuring the long-term sustainability of the organization. Use the following question to guide your strategic analysis: To what extent is your chosen not-for-profit organization operating to ensure its continued sustainability?
Specifically, the following critical elements must be addressed:
NN. Introduction: Introduce your chosen organization, supplying background information relevant to communicating your strategic analysis. Consider information such as when, where, and how the organization was founded.
i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure.
ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession plan is in place.
iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff.
i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the organization’s shared values.
ii. Discuss the organization’s public relations strategies and specific branding techniques.
iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally.
i. Discuss the organization’s current budgetary resources, structure, and responsibilities.
ii. Discuss the organization’s current fundraising campaigns, grant possibilities, and planned giving opportunities and their impact on the overall budget.
iii. Determine potential challenges to the financial operation of the organization based on your analysis of its overall financial management.
i. Discuss the organization’s handling of budget and fundraising transparency, specifically in regards to its adherence to established codes, principles, and ethics of the industry.
ii. Discuss ethical considerations the organization faces related to conflict of interest, privacy, and compensation.
iii. Evaluate how the ethical operation of this organization has impacted its public image.
a) Summarize the most significant strengths and weaknesses of the not-for-profit organization.
b) Evaluate the organization’s long-term sustainability under the current operational strategies. Consider how the major strengths and weaknesses of this organization factor into its sustainability.
IV. Conclusion: Summarize your position on the organization’s long-term sustainability, including suggestions for the organization to support future sustainability. Support each suggestion with your rationale.
Milestone One: Organizational Profile
In Module Three, you will develop a detailed profile of the not-for-profit organization on which you will perform your strategic analysis. This milestone will be graded with the Milestone One Rubric.
Milestone Two: Leadership and Communication
In Module Five, you will analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis. This milestone will be graded with the Milestone Two Rubric.
Milestone Three: Financial Management and Ethics
In Module Seven, you will analyze the financial management and ethical practices of the not-for-profit organization on which you will perform your strategic analysis. This milestone will be graded with the Milestone Three Rubric.
Final Submission: Strategic Analysis of a Not-for-Profit Organization
In Module Nine, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. Conclude your plan by applying the knowledge you have gained over the course of the project. This submission will be graded with the Final Project Rubric.
Final Project Rubric
Guidelines for Submission: Your strategic analysis should be 10–12 pages (not including the title page or references), double spaced with 12-point Times New Roman font, one-inch margins, and APA formatting.