Choose a B2B company of your choice (please note that your chosen company will also be used for your final assignment).
Â· Across your two assignment you will develop an Industrial marketing plan.
Â· For assignment 1 you are required to develop the first part of the marketing plan and assignment 2 the final part.
Â· Perform a situation analysis identifying the following:
1. Product mix: i. Current product mix, product lines and individual products
2. Market analysis: i. Who are their current competitors
3. Market segmentation i. Identify the segments that that they target (including the characteristics of each market segment).
4. Value proposition: i. Identify the value that the company aims to provide to each segment (which products are aimed at each segment and what the benefits
are to that segment)
5. Positioning: i. How do they position themselves in the market (and if relevant to each segment). How do they differentiate themselves through this
positioning from their competitors?
Â· Your Marketing Plan Part 1 should be uploaded in PDF format.
Â· Your table of contents should include:
2. Product Mix
3. Market analysis
4. Market segmentation
5. Value proposition
Â· Wordcount: 1500
Â· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Â· Font: Arial 11 pts.
Â· Text alignment: Left.
Â· The in-text References and the Bibliography must be in Harvardâ€™s citation style.
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