Strategies to Appeal to Millennial Consumers
1. How can an organization use digital media tools (other than social media) to reach these consumers?
2. What should the organization do differently to appeal to these younger, tech-savvy consumers?
3. Can these consumers and older consumers be targeted with the same marketing strategy including using the four Ps?
Define and support your statements with academic research.
In your Digital Marketing text, read the following:
· Chapter 9, “Connect and Convert,” pages 168–182.
· Chapter 10, “Measure and Refine,” pages 183–196.
Also, read the following articles:
· Smith, K. T. (2011). Digital marketing strategies that millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19(6), 489–499.
· Arnold, W. (2012). Your website. ABA Bank Marketing, 44(8), 22–26.
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