COMM 1106, ASSIGNMENT 2: WRITE AN EMAIL (10%)
Write the message called for in the situation described below, using reader-focused language and a professional tone.
• Use correct email format
• Use reader-focused language.
• Consider your audience, appropriate tone, organization, paragraphing, and lists if you deem applicable
• Make up any details necessary, as long as they are consistent with this case; use your own words and include any details that you consider relevant. (I am more concerned with your organization, sentence structure, grammar, etc.)
• Use the direct approach.
• You can use the attached planning form to map out your message – do not hand the planning form in. (This is optional but recommended before you start writing your email).
You work for Go-Green Foods Inc., which is a chain of small grocery stores across the metro Vancouver area. You have been reading a report published by Statistics Canada that advises that the majority of people who purchased or boycotted a product for ethical reasons rose to 27 percent in 2019, compared to 20 percent in 2018. Given this information, you recognize that growing awareness of environmental impacts has a strong effect on consumer behavior.
You would like to see Go-Green switch from Styrofoam trays to a green product. You have looked at some products available from a company called Earth Corp and are impressed and think they could benefit your company.
You have also been looking at ways to use social media to communicate this message to Go-Green’s clientele. You are hoping this will improve customer relationships and customer loyalty. You now need to convince your boss as he is not very familiar with social media and Go-Green has not yet utilized these forms of communication.
You need to write an email message to your boss suggesting that Go-Green research the cost and benefits of switching form Styrofoam to a green product. Suggest two different social media channels that the store could use to let customers know of this shift. Include a brief description of the media channels you are suggesting and describe how Go-Green could benefit from using social media.
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