Strategies and Growth Opportunities


Prior to beginning work on this assignment, read the following:

  • Chapter 3 in the course textbook.
  • Appendices A and B in the course textbook.
  • The case study titled “Proactive Prevention” at the end of Section 3.5 in the course textbook.
  • SWOT Analysis

For guidance on creating the SWOT analysis, see the SWOT Analysis (Links to an external site.) page in the Writing Center.

Based on the information in this case, write a paper that includes the following three parts and required elements.

Part 1: St. Mary’s Wellness Center Overview

  • Create a mission statement that reflects the new direction for St. Mary’s.
  • Create a vision statement reflecting the new mission statement.
  • Discuss the data elements that should be collected to identify which patients would best benefit from the programs identified in the case study.
  • Explain the reason you selected these data elements.

Part 2: Program Strategies and Growth Opportunities

  • Discuss the type of strategy that the leadership team at St. Mary’s pursued.
  • Identify the strengths and weaknesses of this strategy.

The organization is allowing you to hire two new employees to support the program strategies.

  • Describe the employee roles and the specific qualifications they need to fulfill the positions’ responsibilities.

Part 3: Program Opportunities and Threats

  • Determine which organizations in the community might view the wellness center as a new form of competition.
  • Identify the way(s) in which those organizations may be impacted by the changes occurring at St. Mary’s.
  • Analyze factors described in Chapter 3 that might affect the implementation of this new strategy.
  • Identify the opportunities and threats related to the strategy.

The Strategic Planning Process: Implementation paper

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

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