Recommendation Report. As the circulation manager of Allegro, a free monthly music magazine covering the local classical music and jazz scene (circulation 35,000), you would like to gain a higher profile for your publication and increase the advertising revenue on which it depends. One way to achieve these goals is to host and sponsor a free lunchtime salon series of five jazz and classical concerts, held on consecutive Sundays in April and May at a local restaurant. You already know of several outstanding solo artists and ensembles that charge nominal performance fees and would be suitable additions to your program. The restaurant proprietor has previously let out space for free for similar events. Write a memo addressed to Hal Friedman, publisher and editor of Allegro. Although you know Mr. Friedman dislikes change of any kind, you feel the series could succeed based on similar initiatives taken by well-regarded music guilds and organizations in your area. Decide whether a direct or an indirect strategy would be appropriate.
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