Topic: The Use of Pricing in Apparel Influences Consumer Purchasing Decisions
I attached the instructions for the paper. Basically my topic is about whether or not the pricing structure in clothing stores affect consumer purchasing decision. For example, does sales and mark down of price actually pull customers in. Would consumers buy more clothes if they were on sales rather than paying regular price. I also attached a review essay that I did about some of the sources I am giving you.
The Effects of Informative and Non-Informative Price Patterns on Consumer Price Judgments Fall 2020q Assignment 2 Annotated Bibliography1 Richard L. Daft – The Leadership Experience-South-Western College Pub (2014)-1.pdf Project review essay Retailer Pricing Strategy and Consumer Choice under Price Uncertainty. Fall 2020 The Effect of Discount Frequency and Depth on Consumer Price Judgments Fall 2020
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