Using your individual problem/goal you should now be able to complete your White Paper laying out the problem, research, ideation process and prototype process for your solution. Pull together relevant sections of all of your previous work to build a cohesive business document that reports the work and the findings for your innovation/opportunity. Be sure your document includes: Statement or problem – why is it important to innovate a solution? (Mode 1) Data and development of knowledge of content and people? How did you do it, and what were the findings? ( Modes 2 & 3) Framing sights – How and what were the findings (Mode 4) Explore Concepts – Ideation method and top 5 ideas (Mode 5) Frame Solution – How did you determine best possible directions(s) and what did you select? (Mode 6) Plan for Prototype – Describe how you would prototype (pilot) to get feedback on your innovation before launch? – include your process for information gathering. Summary/Conclusion Your audience should be the individual(s) you addressed in the proposal memo and should provide all the needed information required for that person to make the decision to support moving forward with the prototype (pilot) THIS NEXT SECTION IS JUST AN EXAMPLE OF WHAT A WHITE PAPER SHOULD LOOK LIKE Overview: A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. When is a Whitepaper used in business? While the majority of whitepapers are developed as internal documents within organizations as “solutions reports”, they can also be written for external audiences to establish a business as a thought-leader and build credibility within their industry or with customers. For this reason, many organizations use the Whitepaper format as a component in their marketing communications plan. But the overall goal of a whitepaper is to inform and persuade based on facts and evidence, not to “sell” your ideas or products. What is the format and structure of a Whitepaper? Although there are no minimum requirements for whitepapers in general there are some guidelines that help writers to meet the expectations of their audience. Length is usually a minimum of six pages, including illustrations, charts and references. The overall document could be longer with more complex topics, but should stay below 25 pages to keep audience interest. Structure of the document is fairly consistent – title page, table of contents, optional short executive summary, introduction, several pages outlining the problem, several pages proposing a solution, an example of how the solution could impact the organization either by describing what happened at another firm that used the solution or by hypothesizing the measurements of success that could realized if implemented (Examples: data to identify cost or labor savings or increase in productivity or sales) and conclusion. Style is professional report writing in a concise business tone. Report should be written in third person from the view point of a narrative description using pronouns such as he, she, they, etc.; and not using first person – “I”, “we”, “us” or second person “you’, yours. etc. The document should be spaced at 1 – 1.5 lines and can include graphs and illustrations embedded throughout the document. Use of flush left headers or sub heads can be used to keep the audience focused on key points. Lists using bullet points are acceptable. A strong conclusion should summarize the key points of the problem, research, solution and recommendations. Research should be cited within the document as well as listed at the end of the document.
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